I have had some interactions with Rohit Bhargava via his blog, Influential Marketing.  He has a new book coming out plus some other add-ons, blogs, FB Groups, etc.  The book is  titled, "Personality Not Included: Why Brands Lose Their Authenticity  And How Great Companies Get it Back" and it looks great!

He just posted a quick intro and preview.  Love the title and the images already.  Put this one on your wish list as I am sure it is going to be good.  I love reading these kinds of books because so much is transferable to the church.  If we church folks can get over and beyond some of the business/corporate language there is so much richness in what folks like Rohit are doing.  Not only do they understand culture, but they respond with great care and authenticity, much like the church should be doing.

Here is a quick excerpt to peak your interest:

Faceless companies don’t work anymore.  In a world where consumers
have more access to information than ever, and more power to share
their voice … a brand’s identity is no longer controlled through
marketing and advertising.  In this new era, what you say your brand
stands for is no longer good enough.  What you demonstrate to your
customers matters most.  This is the power of your personality.
Personality Not Included is an essential guide for brands on putting
back the missing ingredient in their marketing to build loyal
customers, foster consumer (and employee) evangelists, and create a
connection that goes beyond profit.  The future of business requires
new authenticity.  Personality is the secret weapon that brings
authentic brands to life.

I read this to myself replacing business references with church references as I usually do as I read these types of books.

Faceless churches don’t work anymore.  In a world where people who are looking for a spiritual community
have more access to information than ever, and more power to share
their voice … a church’s identity is no longer controlled through
marketing and advertising.  In this new era, what you say your
church
stands for is no longer good enough.  What you demonstrate to the community matters most.  This is the power of your personality.
Personality Not Included is an essential guide for churches on putting
back the missing ingredient in their mission to grow in body, grow in spirit, and create community that goes beyond traditional church institutional models.  The future of church life requires
new authenticity.  Personality is the secret weapon that brings
authentic churches to life.

I would also check out these posts by Rohit:

I have just Pre-ordered my copy.  I would suggest doing the same. 

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